Different Film Marketing Methods and what they are suitable

1)The marketing methods I can remember from today are:

• Viral
• Trailers
• Poster
• Film Websites
• Mobile phone and IPad apps
• video games
• Books
• Comics
• interview with cast on a chat show 

2)Today I learned that some film marketing methods are
suitedto particular audiences for example:
Creating a Mobile phone and IPad apps for film is best suited to film whose audience is
 rich and have iPhone and ipad because  they won't be able to see them.